The key to this encounter is Art. And the way art expresses human feelings and fills everyday life.

With this special edition, Ginarte embraces a deeply positive and inspirational message of personal enrichment and self-confidence. A project that celebrates the avantgarde, that articulates versatility, creativity and the iconicity of a woman and a grandiose artist. A statement of passion and timeless love.

Frida Kahlo, a life of hope and defiance

Betrayals, miscarriages, feminism, rebellion, a crippling road accident: Frida Kahlo has transformed her suffering into transcendental art. She used the visual symbolism of physical pain in an attempt to better understand overwhelming emotions.

An iconic existence

The greatest female Mexican artist “Magdalena Carmen Frida Kahlo y Calderon” (July 6, 1907 – July 13, 1954) passionately surrendered to life, love, family, culture and her personal ideology, embracing her reality with all of its adversities as an opportunity to re-inventing herself.

Over the years, Frida created 143 paintings, of which 55 are self-portraits. She is considered the original artist of the selfie, a fashionista and a fearless survivor of adversity. With her vibrant palette and her mix of realism and fantasy, she tackled important topics such as identity, class and race making her voice and the voices of many other girls and women heard.

Still today she inspires modern fashion and is an icon of unconventional beauty for every woman, celebrity and star.

Frida Kahlo, una vita di speranza e sfida

Tradimenti, aborti spontanei, femminismo, ribellione, un incidente stradale paralizzante: Frida Kahlo ha trasformato la propria sofferenza in arte trascendentale. Ha usato il simbolismo visivo del dolore fisico in un tentativo di comprendere meglio le emozioni travolgenti.

Un’esistenza iconica

La più grande artista messicana “Magdalena Carmen Frida Kahlo y Calderon” (6 Luglio 1907 – 13 Luglio 1954) si è concessa appassionatamente alla vita, all’amore, alla famiglia, alla cultura e alla sua ideologia, vivendo la sua realtà con tutte le avversità come un’opportunità per reinventarsi.

Frida ha creato 143 dipinti, dei quali 55 autoritratti. È considerata l’artista originale del selfie, una fashionista e un’impavida sopravvissuta alle avversità. Con la sua tavolozza vibrante e il suo mix di realismo e fantasia, ha affrontato argomenti importanti come identità, classe, razza, facendo sentire la sua voce e le voci di tante altre ragazze e donne.

Ancora oggi ispira la moda moderna. È una rappresentazione di bellezza non convenzionale per ogni donna, celebrità e star.

The Frida Kahlo brand and licensing program

Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. The brand represents a female role model, a strong woman that transcends and overcomes barriers of culture, time and society with her unique and iconic personality and encourage the world to think and to be different. Frida Kahlo’s legacy has inspired the world, and the licensing program seeks to expand her positive impact and inspiration of empowerment, self-confidence, passion and love with a brand that is: Timeless, Passionate, Avant Garde, Multifaceted, Creative, Iconic, and more…
Viva La Vida, we are all Frida!